I don't get it.

I meant to post this earlier in the week when it was a little bit more relevant but, I forgot! We were out Wednesday (the day after it snowed and the inauguration) and we saw this sign. It's obviously for a rental car place with a marquee that reads... Book now for inauguration day. Yes, we are relatively close to D.C. (about 5 1/2 hours) but, rent a car, really?? Yeah I get it if you wanted to be there to witness "HISTORY"! but, why can't you drive your own car. That's the part I don't get! Whatever, here's the picture of the random sign!